- Art Direction
- Creative Concept
- Shooting Production
- Budget Management
- Casting
- Styling
- Post-Production
- Video
- Digital Content
Plump by Screen Hair Care: The Advertising Campaign by Jam Communication For the launch of the new Plump line, we at Jam Communication, a creative agency specializing in advertising campaigns for national and international brands, have developed a visually impactful and sophisticated strategy. Our goal? To redefine the concept of beauty and luxury in the haircare industry, maximizing the plumping power of the products. Through a contemporary aesthetic and striking visual storytelling, we have highlighted the volume, texture, and hydration of the hair, transforming each shot and video into a sensory experience. Water, a symbol of nourishment and vitality, becomes the campaign’s guiding theme, conveying a message of elegance, innovation, and well-being. Thanks to a strategic and creative approach, Jam Communication has turned Plump into an icon of accessible and engaging luxury, helping Screen Hair Care’s new line become a benchmark in the world of high-end haircare.
It is true what they say Pamela looks for that light in the eyes and until she finds it, she goes on and on without stopping. It is not easy to find people who will listen to you, understand your needs and wishes and make you dream. With Pamela and the JAM Communication team, we dreamt and realised what we wished for. Thank you Pamela and thank you all the staff for the attention and passion you put into our project.