- Art Direction
- Creative Concept
- Shooting Production
- Budget Management
- Casting
- Styling
- Post-Production
- Video
- Digital Content
Nubea, a hymn written in the refined language of Italian hair care, an interweaving of roots that run deep in the heart of our tradition and branches that extend to embrace more than 68 nations. In Jam Communication's creative lab, we immersed ourselves in the soul of Nubea to bring to life an ADV campaign that is visual poetry. We went beyond the ordinary, transforming images and videos into living frescoes that capture and draw the viewer into a vortex of suggestions. Our pride lies in having woven a compelling narrative imbued with the values that make Nubea a unique brand. We have scattered clues, flirted with our viewers' curiosity, but like a magician does not reveal his tricks, the secret of Nubea's formula remains shrouded in mystery. A performance that celebrates the revolutionary character of the brand, and testifies to our commitment to transforming communication into an art.
It is true what they say Pamela looks for that light in the eyes and until she finds it, she goes on and on without stopping. It is not easy to find people who will listen to you, understand your needs and wishes and make you dream. With Pamela and the JAM Communication team, we dreamt and realised what we wished for. Thank you Pamela and thank you all the staff for the attention and passion you put into our project.