In 2016, Recarlo revamped its image by adopting royal blue as the color of the brand, a symbol of timeless, royal elegance. For the occasion, Pamela Salvato and JAM COMMUNICATION - in collaboration with Massimiliano Bonoli, a famous designer - created a chic and iconic advertising campaign based on a new communication concept, which was added even to the company's commemorative book. For Pamela and JAM, this was a very stimulating experience, especially the photo shooting and the TV ad, which were widely appreciated by the public and competitors alike.