- Art Direction
- Creative Concept
- Shooting Production
- Budget Management
- Casting
- Styling
- Post-Production
- Video
- Digital Content
In the beauty world, balancing tradition and innovation is key. Pamela Salvato, Art Director, has translated this duality into visuals for Pure D'Argan, capturing the unique essence of the product. From the ancient Berber tradition of argan oil, known for its nourishing and regenerating properties, to the most advanced cosmetic biotechnology, SCREEN Pure D'Argan offers a line of products that are both silky and illuminating for hair and body. Pamela's visual creations evoke the rich landscapes and enchanted atmosphere of Morocco, with warm and embracing tones that reflect the beauty and flavors of the Berber land. Every detail has been meticulously crafted to reflect the quality and authenticity of SCREEN Pure D'Argan, immersing the viewer in a sensory journey between tradition and modernity.
It is true what they say Pamela looks for that light in the eyes and until she finds it, she goes on and on without stopping. It is not easy to find people who will listen to you, understand your needs and wishes and make you dream. With Pamela and the JAM Communication team, we dreamt and realised what we wished for. Thank you Pamela and thank you all the staff for the attention and passion you put into our project.