One day, the dream of creating an original jewel - one that every woman would desire - came true: Le Carose mini-dolls, refined and elegant pieces, made with care and passion. Le Carose has become a famous, charming and exclusive brand. The sensibility and creativity of Pamela Salvato and JAM COMMUNICATION created a chic and evocative advertising campaign, capable of conveying the essence and values of the brand, which were communicated through powerful content and plenty of character. A new communication strategy, capable of giving new life to 'model dolls' and increasing both the interest of consumers and the company’s sales.