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Antigel
by Lise Charmel
Advertising campaign



  • CLIENT_ Antigel
  • YEAR_ 2019
  • ROLE_ Art Director

Antigel
by Lise Charmel
Advertising campaign

  • CLIENT_ Antigel
  • YEAR_ 2019
  • ROLE_ Art Director
SCROLL
  • Art Direction
  • Digital Content
  • Shooting Production
  • Budget Management
  • Casting
  • Styling
  • Post-Production
  • Digital Video

The Lise Charmel group, which was founded in the 1950s, is still the main French brand in the world of luxury lingerie. For more than twenty years now, Antigel, which is the group's flagship line for lingerie and beachwear, has relied on Pamela Salvato and JAM COMMUNICATION for all its advertising campaigns. Thanks to plenty of success and a unique style of communication, our business collaboration has become a consolidated business partnership, which has allowed JAM to express its originality and creativity, while providing top-quality services: video productions and TV ads, photo shootings, model and supermodel castings, graphic designing of catalogs, post production services, creative concepts, as well as social media and digital content. Creative Concept, with a photo shooting, plus a TV and social media ad, with Brazilian top model @Lini Kennedy, for ANTIGEL beachwear collection by LISE CHARMEL.

Recensione

Jam Communication has always cared deeply about our needs, providing answers and solutions to any request, as well as excellent results and unparalleled quality. Pamela and her team have become key and irreplaceable business partners in the development of the international advertising campaign of Antigel. Seth Godin says: “People don’t buy products and services, but relationships, stories and a little magic. When professionalism, creativity, punctuality and reliability make the difference, collaborations can last decades, which is exactly what happened between us and Jam Communication

ANNA CORA, Creative Director
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